Monthly Archives: March 2011

Apple & the Post-PC age

Here is something that Steve Jobs said in the iPad 2 presentation:

I’ve said this before, but thought it was worth repeating. It’s in Apple’s DNA that technology alone is not enough. That it’s technology married with liberal arts, married with the humanities, that yields us the result that makes our hearts sing.

And nowhere is that more true than in these post-PC devices. And a lot of folks in this tablet market are rushing in and they’re looking at this as the next PC. The hardware and the software are done by different companies. And they’re talking about speeds and feeds just like they did with PCs. And our experience and every bone in our body says that that is not the right approach to this. That these are post-PC devices that need to be even easier to use than a PC. That need to be even more intuitive than a PC. And where the software and the hardware and the applications need to intertwine in an even more seamless way than they do on a PC.

And we think we’re on the right track with this. We think we have the right architecture not just in silicon, but in the organization to build these kinds of products.

Hardware is a means to an end. But we have made hardware the be all and end all, when it is the user experience that should be the priority. With a PC, you could cram a whole lot of zingy stuff & the performance would correspondingly get better. But with a portable device you cannot throw in anything you feel like. There are other factors to consider: Weight, Battery life, Price, etc.

And these portable devices are the future. We are in the Post-PC age.

The iPad provides its user with the fluid experience & that is all that should matter. This is not an excuse for the iPad to have an inferior spec sheet, with the iPad 2 it is on par with its competitors. But the beauty is that the user experience of the competing tablets equal the first iPad. The iPad with much lower specifications. With its new beefed up innards, 2011 will certainly be the year of the iPad 2

Watch the presentation here, or you can download the podcast from iTunes.

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