Doing it first does not matter, doing it right does. That is what Apple has been doing for sometime now with the iPod, iPhone & iPad. It takes the present accepted way of doing it & strips away the complications to make it instinctive, natural.

And it has done it again with Siri. Voice control has gone from being syntax operated conundrum to a conversation with another human. MG Siegler says it best:

In the bigger picture, this is something that Apple seems to understand time and time again that their rivals do not. Technology is an ever-important part of everyones’ lives, but the only way to make it truly accessible to the vast majority of users is to humanize it. That’s Siri. Google, Microsoft, etc — they all fail miserably at doing this.

It is a first that Apple has released something in Beta.Unlike Google, Apple isn’t fond of shipping beta tagged products & it is not going to keep it for long [remember Gmail, was in ‘beta’ for 5 years]. But Siri needs user interaction to make it better. And it will only get better.

It is interesting to see that Apple predicted exactly this, 25 years ago in this video

And today we have it.


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